Reminiscing the cinematic glitter: the old movie theaters of downtown Manila (Final part: south Santa Cruz and Binondo)

At the height of the glory days of downtown Manila, movie theaters were sprouting not only along Rizal Avenue but also in nearby streets as well in the downtown area as a whole.

Binondo-Sta Cruz theaters

One such street, Florentino Torres, which ran perpendicular to Rizal Avenue was once home to two prominent movie theaters, the Deluxe and Republic theaters. Republic was no longer standing by the 1990s as a commercial building that bears its name stands today. Deluxe, which was a landmark in itself in its twilight years thanks in part to its proximity to Ambos Mundos Restaurant, was gone during the mid-2000s and a modern-looking commercial building now stands in its place as well.

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the former Deluxe Theater

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Reminiscing the cinematic glitter: the old movie theaters of downtown Manila (Part IV: at Avenida south of Recto)

If New York City has a Broadway and its stretch of theaters, Manila had (take note foks, it’s “had”) Rizal Avenue or Avenida Rizal (nicknamed Avenida) with its strip of movie theaters. It was also a pretty long strip that ran from Blumentritt up north all the way down to Plaza Lacson. (or Plaza Goiti as it was called in the old days) One can imagine what the avenue looked like in its heyday, seeing a long stretch of neon signs, especially of movie theaters that lighted up the way. Being the movie theater hub of Manila back then, Avenida was also home to some of the most prominent movie theater structures one can find in the city, designed by some of the country’s most renowned architects of that period.

South Avenida theaters

One of those prominent theaters was Avenue, designed by National Artist Juan Nakpil in the 1930s. This art deco theater used to be the exclusive home for films of Paramount Pictures. After falling into hard times in recent years, the theater was demolished in 2006 to give way to a parking lot cum bar and commercial space, something that has been met with public outcry and condemnation.

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