October 23, 1953 is a milestone event in the history of Philippine mass media, and of Philippine television in particular. This date is now being celebrated as the birth date, so to speak, of television in the Philippines. The idea of television in the Philippines was something seriously thought about since after World War II as the country was trying to rebuild after the destruction it experienced. In fact it was the dream of an American engineer named James Lindenberg that the country would be the first in Asia to have the first television broadcast through the company he founded in June 13, 1946: the Bolinao Electronics Corporation. (BEC)