• Quezon City

    reminiscing Cubao: when department stores were kings

    As was mentioned in a previous entry, Cubao at its height was a premier commercial destination. For casual shoppers and enthusiasts, Cubao was one of the top destinations in mind if you’re looking for variety and great bargains to boot. To give you a good idea of how bustling was Cubao’s shopping activity during its heyday, I would refer you to this customized Google Earth map I made. Here you can see that the department stores (who at the time were the upper echelons of the shopping hierarchy) were located right across or next to each other. You can imagine the chaos if there was a simultaneous sale that will…

  • Quezon City

    reminiscing Cubao: C.O.D. Cubao Department Store

    This 2010 Christmas season, I thought it would be appropriate that The Urban Roamer’s Journal pay tribute to what was once one of the premier, if not THE premier, Christmas destinations in Metro Manila: the commercial business district of Cubao in Quezon City. On a personal note, I was fortunate enough to experience memorable Christmases past in Cubao in its past glory and be dismayed by its decline over the years, but at the same time hopeful for some future memorable Christmases to be witnessed in Cubao in the midst of its bid to recapture its old glory. Long before malls became the premier shopping destination, it was the department…

  • Quezon City,  San Juan

    Christmas in the city: the moving Christmas displays

    It was 52 Christmases ago when a small department store located along Rizal Avenue in Manila thought of a creative gimmick to entice prospective shoppers to go to their store. Without much funds to do advertisements on print and radio, Alex Rosario thought of putting up a belly dancer plaster doll which was fitted to the motor of an electric fan to make it move. It became a hit for his department store known as Manila C.O.D. Who would have thought that this simple marketing strategy would be the beginning of what would become a well-loved Christmas tradition? Who would have foreseen that it would soon evolve into a tradition…